Multimedia entertainment company Square Enix is working to modify its organizational structure and optimize company resource allocation to support a renewed focus on implementing artificial intelligence (AI), blockchain, Web3 and cloud technologies in 2024.

Square Enix president Takashi Kiryu announced the ongoing changes in a blog post titled “A New Year’s Letter from the President.”

“We previously identified three focus investment fields, namely blockchain entertainment/Web 3.0, AI, and the cloud. Last year we redefined our overarching mission and goals for these three fields. We are currently working to modify our organizational structure and optimize our resource allocations to support these efforts.”

Kiryu also stated that Square Enix intends to be “aggressive in applying AI and other cutting-edge technologies” to its content development and publishing functions.

The company president further implied that the company would embrace generative AI technologies. Citing ChatGPT specifically, Kiryu said AI had gone beyond the realm of academic debate.

“I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.”

The letter briefly mentioned blockchain and Web3 technologies, though Kiryu failed to expand on the company’s forthcoming ambitions in these spaces.

Square Enix is perhaps best known for its Final Fantasy video game franchise. It’s also among the largest developers and publishers, with titles integrating blockchain and Web 3 technologies with traditional video games. 

As Cointelegraph recently reported, Square Enix launched a nonfungible token-based project in December 2023 called “Symbiogenesis.” According to the company, this new IP is an interactive art experience involving collectibles and storytelling.